Short lived perennial native to eastern US that blooms yellow flowers in late summer and is pollinated by butterflies and bees. Even though it can tolerate a variety of soils it does best in sandy, loamy soil. Looks similar to Blackeyed Susans except this variety blooms profuse smaller yellow flowers. Once matured it will readily self sow and tolerate drought. 
Can be started indoors 6-8 weeks before last frost or direct sown after last frost. Requires dry stratification to germinate. Germination usually takes 2-3 weeks.